>>Our History

Green Bay Seven-Up Bottling is one of the few family-owned private soft drink companies remaining in Wisconsin. It was established in 1952 when the late Bernard F. Lucier purchased the bottling and distribution rights for 7-Up in six Wisconsin counties, including Brown, Kewaunee, Door, Shawano, Oconto, and Menominee.  The original 7-Up building was located at 1016 N. Jackson and relocated to 715 N. Jackson in 1958.  In 1981, acreage was purchased at 920 Packerland Drive where the current facility is located. Bernard's son, Larry, joined the company in 1970 and was named President in 1985. Larry's son, Alex Lucier, also joined the company full time in 2002 and is dedicated to continuing a successful third generation of family ownership.